Brightback Billing Integrations (Stripe, Recurly, Chargebee)
Billing is core to your subscription retention strategy and we have made it core to Brightback as well. Our Billing Integrations with Stripe, Recurly and Chargebee support a range of functionality that is core to the Brightback use case of automating the cancel funnel. We have broken down our Billing Integration into four key use cases:
- Data Enrichment
- Save Validation & Revenue Attribution
- Subscription Management
- Repurchase Cohorts
Each of these forms the building blocks of an integrated cancel experience that can be measured and optimized on a cohort by cohort basis. For more on how to configure our specific billing integrations, view the following links:
Getting the right data into Brightback is critical to your ability to optimize the customer retention journey. Brightback's Data Enrichment feature allows you to pull fields from your billing system such as Name, Plan Type, Term, Contract Value, etc. into Brightback. These fields can be used to personalize the Cancel Experience, define Audiences, or for inclusion in a custom ML model. This article covers how to setup Billing Enrichment in detail.
Save Validation & Revenue Attribution
Brightback integrates with billing systems to validate that Saved customers are in fact still active paying customers. In this process, we also pull back the revenue values associated with saves, watch lists and canceled customers and apply these values in Brightback Reporting. Deflecting a customer is not enough, we want to ensure that that customer is an active subscriber who continues to repurchase your product or service. This Save Validation and Revenue Attribution process is core to our billing integrations and is currently available for Stripe and Recurly customers.
Integrating Brightback requires you to be able to update subscription records to process the results of your cancel or offer accepts. Brightback now integrates directly with Stripe, Recurly and Chargebee to process cancels without any additional engineering effort required. This allows customers to directly connect their billing system and start processing cancels instead of having to do so via webhook, redirect URL or email. We will be adding offer management in the coming months so you can process offers directly in your billing system as well.
The core value of Brightback is increasing your subscriber LTV by driving repurchase revenue after a customer visits the Cancel Page. To measure this impact, we track repurchase revenue on a cohort basis to determine which Offers and Pages are retaining the most customers. Right now this process is managed offline with our customers, but we will be adding support for it to our admin app in the future.