Offer Goals, Layouts and Actions
In Brightback we break the creation of Offers down into Goals, Layouts and Actions. These three elements contain the vital building blocks of creating a high performing Offer. You can configure Goals, Layouts and Actions when creating a new Offer in Brightback.
Certain Offer Layouts will only support some Action types depending on the configuration of the Offer. For more resources on specific Offer use cases, visit these articles: