Configuring Targeting in Brightback

The Targeting tab is where you go to manage how customers see your Brightback experiences. This tab pulls in your various Pages and Audiences to create a "Routing Tree" that contains all the necessary logic to determine which Experience a canceling customer is presented. To navigate to the Targeting Tab log into your Brightback Admin App and navigate to Experiences > Targeting. 

Depending upon which plan you are on, you will see a slightly different view of the Targeting Page. 

See the links above for specifics on how the various tabs are different. At a high level, the Simple Targeting tab allows you to set up a simple A/B Test or define basic Rules-based audiences. 


Whereas the Advanced Targeting tab allow you to define multi-variant tests across or within specific Audiences. 

You can switch between the tabs by clicking the link at the bottom of the Targeting page. 

If you have questions about which approach is best for your business, please contact support@brightback.com. 

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