Configuring Targeting in Brightback

The Targeting tab is where you go to manage how customers see your Brightback experiences. This tab pulls in your various Pages and Audiences to create a "Routing Tree" that contains all the necessary logic to determine which Experience a canceling customer is presented. To navigate to the Targeting Tab log into your Brightback Admin App and navigate to Experiences > Targeting. 

Depending upon which plan you are on, you will see a slightly different view of the Targeting Page. 

See the links above for specifics on how the various tabs are different. At a high level, the Essentials Plan allows you to set up a simple A/B Test or define basic Rules-based audiences. 

Whereas the Performance and Enterprise Plans allow you to define multi-variant tests across or within specific Audiences. 

If you have questions about which approach is best for your business, please contact support@brightback.com. 

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