Configuring Targeting in Brightback
The Targeting tab is where you go to manage how customers see your Brightback experiences. This tab pulls in your various Pages and Audiences to create a "Routing Tree" that contains all the necessary logic to determine which Experience a canceling customer is presented. To navigate to the Targeting Tab log into your Brightback Admin App and navigate to Experiences > Targeting.
Depending upon which plan you are on, you will see a slightly different view of the Targeting Page.
See the links above for specifics on how the various tabs are different. At a high level, the Essentials Plan allows you to set up a simple A/B Test or define basic Rules-based audiences.
Whereas the Performance and Enterprise Plans allow you to define multi-variant tests across or within specific Audiences.
If you have questions about which approach is best for your business, please contact email@example.com.