A/B Testing in Brightback

Another type of test we see a lot in Brightback is a simple A/B test. You can create an A/B test by creating two copies of the same page and changing the one element you want to test in the second copy. 

In this example, we will set up an A/B test of the Skip vs. Discount Loss Aversion Card within the Monthly Audience. To do so we create two Pages, one with each variation of the LA card we want to test. 

Your Page placements should look something like the image above. Note: it is very important to ensure that you keep all the remaining elements of the two experiences constant to create a true A/B test. If you change one of the variants, you run the risk of skewing the test and polluting your results. 

You can setup a basic a/b test with our Essentials Plan in Brightback. Or you can go deeper and a/b test within a specific Audience with our Performance and Enterprise plans

If you have any further questions about how to set up a test in Brightback, please contact support@brightback.com. 

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