Understanding Brightback Properties and Operators in Audience Creation

Brightback's Audience Manager is a powerful feature that lets you segment cancel Experiences for targeting and analysis.  This article covers the basic definitions of the terms you will find when you begin to create your first Audience.  

An Audience is essentially a single rule or combination of rules based on your canceller's unique profile information.  An Audience can have as many or as few rules, as you like depending on how broad or narrow you want your targeting to be.  The possibilities are endless but we recommend starting with a wide net and narrowing your Audiences as you learn more about the retention strategy you have deployed. 

First, take a look at the anatomy of the editor. 

You'll see a title at the top and the Audience definition creator below.   There are three parameters you will need to set.  The Property is the profile information of your canceler you would like to operate on. The second is the operation and the third is the value the operator is working against.  

Properties will be of either type Text, Date, Number or Boolean. The Operators and acceptable Values associated with each will change depending on how your Property is defined within Brightback's field mapping settings. 

Date operators

Note: Date operations tend to be the trickiest. We recommend reading the entire rule as a sentence to understand the outcome
Date operators Returns true if the property Acceptable Values
Is on the day of is equal to the [value] A specific date
Is not on the day of
is not equal to the [value] A specific date
Is after the day of is greater than the [value] A specific date
Is on or after the day of
is greater than or equal to the [value]
A specific date
Is before the day of
is less than the [value] A specific date
Is on or before the day of
is less than or equal to the [value] A specific date
Happened before [value] days of the cancel session or prior Number
Will take place after [value] days after the cancel session or later
Number
Will take place within Is at most [value] number of days after the cancel session but no more Number 
Happened within Is at most [value] number of days before the cancel session but no more Number

Date operation examples

1) A canceller whose sign-up date was no more than 30 days from the time they clicked cancel. 

2) A canceller whose sign-up date was more than 30 days ago but less than 90 days from the day they clicked cancel.

3) A canceller whose renewal date occurs within the next seven days from the day they click cancel. 

4) A canceller whose renewal date occurs 180 days or more after they click cancel.  

Text operators 

Note: All string operations are case-sensitive. Trial, TRIAL, and trial are all different values.
Text operators Returns true if the property Acceptable Values
Is is equal to the [value] Any text string.
Is not
is not equal to the [value] Any text string.
Is one of an exact match to one of the items in the list  A separated list of text strings
Is not one of an exact match to one of the items in the list is not found A separated list of text strings
Contains includes the [value] as all or part of a string Any text string.
Does not contain does not include the [value] as all or part of the string Any text string.
Is empty is null, empty or undefined N/A
Is not empty is not null, empty, or undefined
N/A 

Text operation examples

1) Plan name contains the word "enterprise"

2) Plan name is one of the listed enterprise plans. 

3) Customer does not have a current coupon code 

Numeric Operators 

Note: For parameters passed through Brightback.js, you must first define the field as a decimal in Brightback's field mappings
Numeric operators Returns true if the property Acceptable Values
Is is equal to the [value] integer or decimal
Is not
is not equal to the [value] integer or decimal
Is less than is less than the [value] but not equal to the [value] integer or decimal
Is less than or equal to is less than the [value] or equal to the [value]
integer or decimal
Is greater than
is greater than the [value] but not equal to the [value] integer or decimal
Is greater than or equal to
is greater than the [value] or equal to the [value] integer or decimal
Is empty is null, empty or undefined none
Is not empty is not null, empty, or undefined
none

Numeric operation examples

1) Canceller is paying more than 99

2) Canceller is paying more than 49 dollars but less than 100 dollars. 

Boolean operator

Note: If you've made it this far you probably don't need help on this one!
Boolean Returns true if the property Acceptable Values
Is equal to the [value] true or false

Boolean example

1) User is eligible for a discount

Do you see an operator we're missing?  Please let us know by sending an email to support@brightback.com.

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