Adding your Cancel Reasons to Brightback
One of the first things you will need to do in Brightback is to add your cancelation reasons. It is common for customers to already have a set of cancel reasons they use internally when they start implementing Brightback. You will want to make sure you map these reasons to the correct Brightback Reason and Category, as this mapping will be important for benchmarking and reporting down the road. Start by reviewing our library content and align your reasons to ours. Once you have done so, this article will take you through the steps to physically add these reasons into Brightback and add them into a Cancel Page.
We currently provide two ways for you to add your Survey Reasons:
Which approach is better you may ask? It depends on your use case. We generally recommend that users start by mapping their existing Cancel Reasons to Brightback Reasons via the Survey Reason Library within the Experience Manager. You then can quickly edit or add a single reason to a Cancel Page via the Page Editor later on. But feel free to choose whichever approach is best for you.
Adding a Cancel Reason via the Survey Reason Library
Start by navigating to your Brightback Experiences and selecting the Survey Reasons link.
You'll be presented with the "All Reasons" tab followed by a list of your active experiences. You can add and edit all of your reasons for this tab or select an individual experience to show or hide where those reasons are placed.
Navigate to the bottom of your list of reasons let's select Add a reason.
You'll be presented with a list of Business Models initially, choose the one that matches your subscription type. If you are unsure which one to select, feel free to browse the categories and reasons within each to see which seem to fit the best with your reasons.
Then select from the menu the Brightback Reason that most closely matches your reason. Once you do so, you will have a chance to edit the copy to match what you would like to display to customers.
Let's click Pricing and choose a reason from the list. In this case "Not getting what customer paid for" under the SaaS Pricing category matches what we want to present, "Not getting the value I wanted."
Once I edit this, you will see the reason appear in the view with a "New" icon next to it. You can also add this reason into a Cancel Page directly from within the Library here by updating the "Used in pages" dropdown.
Finally, you will want to Publish changes to make sure these edits are saved and take effect in your app.
Once published, you will see this new reason added to the two pages selected here. You can navigate to the Page Editor to confirm.
Adding a Cancel Reason via the Page Editor
The Brightback Page Editor also lets you pull in existing Survey Reasons and create new Survey Reasons from directly within the page itself.
Here you have the option to determine if you want to randomize the order of your cancel reasons, as well as select which reasons to display and which offers to present for those reasons. To add a new reason from within the page editor, hit the "+ Add a reason" button.
This will pull up the Brightback Reason Library starting with the Business Model. You can select a reason to create here, and then edit the reason name just the same as you would from within the Survey Reason Library.
Edit your copy, select done, and make sure to check the box to add the offer into the Page. Be sure to publish to see these changes take effect.
And that's all there is to it. Adding your Cancel Reasons into Brightback should be fairly straightforward. Just be sure to make sure you select the right Brightback Category and Reason to map it to and you will be all set!