Reporting on Customers Last Action in Brightback
The Last Action field in the Customers page presents key information about how the canceling user left the Brightback page. The options for this field are as follows:
- accepted modal offer
- accepted la offer
- clicked nevermind
- bounce or back button
This detail sheds light into the path by which the user left the page. You can use this information to analyze how offer accepts or nevermind clicks translate to key Brightback Outcomes.