We have added new lift reports on the dashboard and Insights section to compare key performance metrics for Chargebee Retention against the Chargebee Retention page without offers (holdout). Chargebee Billing merchants using the bypass feature will also see metrics for their existing cancel experience (bypass).
Two new dashboard widgets are available to measure performance of Chargebee Retention against the no-offers Retention holdout page and bypass. For customers not using Chargebee Billing self-serve portal, you will see Chargebee Retention and Holdout groups in the reports.
We recommend you allocate a small percentage of traffic to the Retention holdout page. This no-offers holdout page will serve as a baseline for your Retention testing.
The Retention Lift dashboard report compares the first time repurchase rate and deflect rate for Chargebee Retention against your the bypass and holdout groups. You can view both metrics on an absolute basis or relative basis. Selecting relative basis will compare Retention and Holdout against Bypass as the baseline.
The Cumulative Retained Revenue dashboard report breaks down the revenue from repurchases for Chargebee Retention, holdout, and bypass groups. This data shows the cumulative revenue over time and is not tied to the date filter on the dashboard. You can hover over the chart to see the retained revenue breakdown for the specific time period. Note, this report will be displayed for Chargebee Billing merchants who have retained revenue reporting enabled.
To view the Detailed Lift Report, click "View detailed lift report" within the Retention Lift dashboard widget or "Lift Report" under the Insights tab.
The report includes the following metrics for Retention, holdout, and bypass groups:
For Chargebee Billing merchants, the report also includes First Time Repurchase Rate for Retention, holdout, and bypass groups.
If you have any further questions about the lift reports, please contact retention-support@chargebee.com.