Reporting terms and definitions
The following filters and definitions apply to all Reports in Brightback.
The Insights Report breaks down the Cancel Reasons your Customers select on your Cancel Page.
All - Total list of customers that have hit the cancel page.
Canceled - Customers that hit the Cancel Page and complete cancellation.
Saved - Customers that do not cancel within 30 days of viewing the Cancel Page. Customers that cancel after the 30 days may still be included
Watch list - Customers that hit the Cancel Page but do not complete cancellation. Watchlist customers click Nevermind, accept an Offer, or click the back button on their browser and remain on the Watchlist for 30 days. After 30 days, these customers move to Saved.
List Column Settings: The gear to add or remove columns from your Customer Report