Brightback Field Mapping

Field Mapping allows you to map Standard Fields from Brightback to your integration systems (and vice versa) to test and target Offers against different audiences in your Experiences, and add personalization to page copy, modal copy, Slack alerts, emails, and data exports. 


Field mapping enables:

  • Personalization of Brightback experience
  • Enriched notifications in Slack and Segment
  • Provides benchmarking data consistency
  • Provides enriched Brightback reporting

Data is retrieved every time the user hits your cancel page where the Brightback JS lives. We support the following sources for your Fields: Brightback JS, Totango, and Salesforce. For Salesforce, you can map to any Standard or Custom field on the  Account Object.

Setup Field Mapping

To set up Field Mappings, navigate to Brightback Settings on the left hand navigation bar.


Note: Map fields with caution!If you remove any of the mapped Fields, you will lose that data source!

Standard Field Mapping maps directly to the Standard Fields on the JS Snippet. For a list of default Standard Fields, see our guide on Understanding the JS


You can define the name of the field, the type, and chose what it maps to with  Custom Field Mapping. Custom Field Mappings are grouped by type, so choose the Type before choosing what Field it maps.


Need a little more help? Watch a demo to see setup in action

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