Getting Started Guide
Welcome to Brightback!
Getting up and running with Brightback is a straightforward process and can usually be completed in a few weeks if the following outline is followed.
1. Why Brightback
So you've decided churn is something you want to tackle and you'd like to take it head-on. Brightback's platform gives you the tools needed to automate a successful retention campaign and gather insights while reducing churn. Once you have implemented Brightback in your app you will be able to easily optimize for increased deflection by providing the right offer to the right person at the right time.
2. Start with an Audit
What offers do you make now? Do you have retention or acquisition offers? What about win-back offers? What data will you send to Brightback? This section aims to determine what offers you'd like to make to your cancellers as they voluntarily decide to cancel.
3. Build your experiences
Manage Branding, edit your Template and duplicate it as needed.. Create and place Loss Aversion cards and 3-4 offers on new pages. Set up your targeting.
4. Technical implementation
Connect integrations, create precancel requests, process cancels and offers, and A/B test against your in-house experience. Don't forget to point your point vanity URL.
5. Go live!
Now that you've gone live you'll want to start digging into the reporting that Brightback offers.
The topmost frequently asked questions from new customers.
Now that you are seeing results roll in and evaluating your experiment, consider targeting Audiences and adding new offers to your testing framework.