Setting up a Vanity URL

When your customer hits cancel, we'll redirect them to a cancel page hosted on Brightback. Make it look and feel like they are never leaving your site by setting up a custom domain with a CNAME.  

Send us the custom domain you'd like to use for your cancel page, like, and we'll apply it to your account on the backend. We use LetsEncrypt and all customer certificates and private keys are encrypted at rest and in transit.

Setting up your CNAME

We'll need to work together to make sure your Cancel Page is secure by setting up SSL. As for your part, you'll need to create a new CNAME record with your DNS provider. A CNAME record tells computers that when someone types in your custom domain (e.g. that you want it to actually reach out to the Brightback Page site address (e.g. 

When you create the CNAME in your DNS, you'll be prompted to insert a host name or subdomain. Continuing with the example above, cancel would be the subdomain.

You'll also be asked to add a destination. For this value, that's where you enter from the example above. 

In other words, we're simply setting up a rule that says: If a customer visits, they should see the page located at

Here are some links to some popular DNS help pages on adding a CNAME to point you in the right direction. If you're using a different DNS, let us know and we'll be happy to help you find the right instructions to make sure you're in the right place!

Note: Once you save the CNAME, it can take up to   24 hours to propagate and properly point to Brightback, but changes may take effect in as little as an hour. If you see any TTL settings when setting up your CNAME, set those as 300s.

Let us know when you've created the CNAME, and we’ll enable your cancel experience to begin using the custom domain.

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