Retention Fundamentals
All about your Cancel Page, Downgrade Flow, Reason Surveys, and Offers
- Brightback Wall of Fame
- The Brightback Testing Methodology
- Brightback Offer Library
- Exploring Brightback Use Cases
- Testing in Brightback
- Creating a Random Offer Test in Brightback
- A/B Testing in Brightback
- Targeted Offer Tests within Audiences
- Reporting on Experience/Page Performance in Brightback
- Understanding Brightback Properties and Operators in Audience Creation
- Using the Rules Editor to create an Audience