Retention Fundamentals

All about your Cancel Page, Downgrade Flow, Reason Surveys, and Offers

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• Brightback Wall of Fame
• The Brightback Testing Methodology
• Brightback Offer Library
• Exploring Brightback Use Cases
• Testing in Brightback
• Creating a Random Offer Test in Brightback
• A/B Testing in Brightback
• Targeted Offer Tests within Audiences
• Reporting on Experience/Page Performance in Brightback